Case Study : Social Media Portfolio / Nur Syarafina Mohammad Saifuzzaman

Mohammad Saifuzzaman, Nur Syarafina (2019) Case Study : Social Media Portfolio / Nur Syarafina Mohammad Saifuzzaman. [Entrepreneurship Project] (Unpublished)


Style Handsocks by Syarafina offer the best quality of handsocks in the market online which you will hardly find in the market. I ensure you that my main focus will be in quality of the products. I will make sure that customers get the best quality from me and I serve customers as V.I.P.
Style Handsocks customers are all women of different ages, especially student and worker women who buy handsock at an affordable price. Style Handsocks are aimed at students because I have the service of delivering our product to the college and home of our customers. I strive to be one of the top and best handsocks supplier out there.
Throughout UiTM Machang, the Style Handsock business started in September 2019. I started the capital business with RM100. Other than that, I start this business because many students study at UiTM Machang and it is easy for me to sell the product because of the many students who need a handsocks to use when they go to class.
The marketing strategy of Syarafina's Style Handsocks is to emphasize the quality and price of the products. Style Handsocks offer an affordable price because there are a lot of students at UiTM Machang. So, I am developing a marketing strategy that gives an attraction to buying a Style Handsocks product.
I also create Facebook page to expand my business through social media and learn how to post the product at Facebook whether teaser poster, soft sell and hard sell.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohammad Saifuzzaman, Nur Syarafina
Email / ID Num.
Thesis advisor
Shari, Asma Syazwani
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Keywords: Style Handsocks, market online, teaser poster, soft sell and hard sell
Date: 4 December 2019
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