Case Study : Social Media Portfolio / Nor Liyana Mat Nasir

Mat Nasir, Nor Liyana (2019) Case Study : Social Media Portfolio / Nor Liyana Mat Nasir. [Entrepreneurship Project] (Unpublished)


LMN Phone Accessories offers phone case products for customers. LMN Phone Accessories is customers identifying general because everyone uses a smartphone. Special target market is for student because of stylish design will extract many people. LMN Phone Accessories offers a quality phone case using flexible materials such as silicone, thermoplastic polyurethane (TPU) for soft case and solid plastic, whereas a bumper is generally a rubber-like material intended to cope with impacts or falls for hard case.
LMN Phone Accessories has been stated begin September 2019 at Gua Musang, Kelantan. Gua Musang is a way to Kuala Lumpur. So, most of them will stop at Gua Musang. Gua Musang is the largest district in Kelantan.
Marketing strategy of LMN Phone Accessories is to offer the quality and price of products. LMN Phone Accessories offer the affordable price because many of customer is students. Thus, l develop a discount offer or lower prices for customers who buy more than one phone case.
LMN Phone Accessories fully manage by one person which is me, Nor Uyana Binli Mat Nasir. also create Facebook and lnstagram to expand my business through social media and learn how to post Facebook and lnstagram post for business product whether teaser poster, soft sell and hard sell. I also must raise revenue at least RM 61 and above and prudent spending for my product to avoid profit falls.


Item Type: Entrepreneurship Project
Email / ID Num.
Mat Nasir, Nor Liyana
Email / ID Num.
Thesis advisor
Shari, Asma Syazwani
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Keywords: LMN Phone Accessories, silicone, thermoplastic polyurethane (TPU) for soft case and solid plastic
Date: 4 December 2019
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