Gems Patisserie Sdn Bhd / Alan Davidson Fred ... [et al.]

Fred, Alan Davidson and Toni, Eldinna and Abdul Hatta, Mohd Hazlan and Jined, Rachael Mia Sara and Peturus, Venilla (2015) Gems Patisserie Sdn Bhd / Alan Davidson Fred ... [et al.]. [Entrepreneurship Project] (Unpublished)


Gems Patisserie is a small bakery that is specialized in custom sweetest treats that
sparkle. It is located at Shop lot 30, Ground Floor, Block C, Damai Plaza, Phase 1, Jalan
Damai, 88300, Kota Kinabalu, Sabah. Gems Patisserie is placed and opened there because it
has a lot of houses, offices, restaurants, as well as tuition centres nearby, which makes it
easier for people who are craving for sweet treats to just drop by the bakery to satisfy their
cravings. Gems Patisserie is able to serve their customers in one quick, convenient visit.
While there are many other bakeries around Kota Kinabalu itself, Gems Patisserie's
customized sweets, Sparkle of Happiness is the main attraction, which makes everyone in
town talking. Sparkle of happiness is a customized filling chocolates which is suitable for
gifts for every occasion be it Valentine's Day, birthdays or just normal day. However, Gems
Patisserie does not only sell chocolates, but they also sell cupcakes, mini cakes, as well as
other baked goods served together with an excellent customer service. With the help of a
strategic location and the words of mouth, Gems Patisserie is able to slowly gain the market
share in Kota Kinabalu.
With the attention Gems Patisserie has gotten from their customers, they are slowly
getting well known across Malaysia and people have been placing orders via online for
various occasions to send over to Kuala Lumpur, Labuan, and Miri. Gems Patisseries has
foreseen this opportunity to provide the best and highest quality of sweet treats to everyone
regardless of age or gender. This obviously shows that Gems Patisserie has the opportunity to
be one of the most successful bakeries in Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Fred, Alan Davidson
Toni, Eldinna
Abdul Hatta, Mohd Hazlan
Jined, Rachael Mia Sara
Peturus, Venilla
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Cost effectiveness
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: September 2015
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