Inculcating entrepreneurship through communication skills / Soo Kum Yoke … [et al.]

Soo, Kum Yoke and Zainon, Saunah and Rajendran, Cecilia Bai and Kamaludin, Puteri Nur Hidayah (2018) Inculcating entrepreneurship through communication skills / Soo Kum Yoke … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 120-127. ISSN 2637-0301 (e-ISSN)


Communication skills are essential for business and trading. However, young entrepreneurs in the school of business have often neglected this skill and viewed it as less important as opposed to their other core subjects offered at the university. Thus, this paper aims to investigate the importance of communication skills among young entrepreneurs in business schools at the university. This mixed method experimental study utilizes a digital story approach to language enhancement to enable clear communication. In order to do this, two business school classes at the university were treated with two separate treatments of the conventional approach and the digital story approach. The findings indicate that the digital approach promoted better communication among these young entrepreneurs. The study which is part of a more comprehensive study show that young entrepreneurs need to place importance in communication skills aside from their core subjects. For future studies, it is recommended that research on other skills besides communication skills can be investigated.


Item Type: Article
Email / ID Num.
Soo, Kum Yoke
Zainon, Saunah
Rajendran, Cecilia Bai
Kamaludin, Puteri Nur Hidayah
Subjects: P Language and Literature > P Philology. Linguistics > Language and education
P Language and Literature > P Philology. Linguistics > Content analysis (Communication)
P Language and Literature > P Philology. Linguistics > Communication. Mass media > Interpersonal communication
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 4
Number: 1
Page Range: pp. 120-127
Keywords: Communication skills, Young entrepreneurs, Digital story
Date: 2018
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