Entrepreneurial Orientation towards Business Performance: A Study on Tunas Mekar Participants / Azlin Shafinaz Arshad … [et al.]

Arshad, Azlin Shafinaz and Mohd Zain, Zahariah and Abd Rashid, Arlinah and Arshad, Afiza Azura and Ariffin, Azita Dolly and Mokhtar, Marziah and Zahari, Ainaa Salihah Entrepreneurial Orientation towards Business Performance: A Study on Tunas Mekar Participants / Azlin Shafinaz Arshad … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 25-35. ISSN 2637-0301 (e-ISSN)

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Abstract

Tunas Mekar Programme, a smart partnership arrangement between Bumiputera graduates and SME entrepreneurs using the mentor-mentee concept, was launched back in 2005. This programme involves SMEs entrepreneur (mentor) sharing their experiences as an entrepreneur and the graduates (mentee) who will then share the knowledge and expertise they had acquired during their studies. This study aims to determine entrepreneurial orientation of Tunas Mekar participants and identify the most significant dimensions that affect business performance. Entrepreneurial orientation comprises methods, processes, practices, styles and decision-making activities engaged by entrepreneurs that lead into new marketplaces. For this study, simple random sampling method was adopted and 150 questionnaires were distributed to Tunas Mekar participants where only 104 were deemed usable. The study discloses Tunas Mekar participants possess entrepreneurial orientation characteristics; innovative, proactive as well as being risk-takers. Innovativeness was found to have the most significant impact towards their business performance compared to proactiveness and risk-taking. This study provides some understanding and information on Bumiputera entrepreneurs’ in terms of their entrepreneurial orientations.

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Item Type: Article
Creators:
Creators
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Arshad, Azlin Shafinaz
UNSPECIFIED
Mohd Zain, Zahariah
UNSPECIFIED
Abd Rashid, Arlinah
UNSPECIFIED
Arshad, Afiza Azura
UNSPECIFIED
Ariffin, Azita Dolly
UNSPECIFIED
Mokhtar, Marziah
UNSPECIFIED
Zahari, Ainaa Salihah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Small business
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 4
Number: 1
Page Range: pp. 25-35
Item ID: 42852
Uncontrolled Keywords: Entrepreneurial orientation, Business performance, Innovativeness
URI: https://ir.uitm.edu.my/id/eprint/42852

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42852

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