Measuring and managing factors influencing sales performance : The study of petronas lubricant products / Mohamad Jais Daud ... [et al.]

Daud, Mohamad Jais and Saidi, Shairul Fahme and Amit, Sharkawi (2009) Measuring and managing factors influencing sales performance : The study of petronas lubricant products / Mohamad Jais Daud ... [et al.]. [Student Project] (Unpublished)

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Abstract

The main product for this paper is PETRONAS lubricant in term of sales performance, and this paper is to indicate the interconnection among the product pricing, product quality and sales performance. Product pricing and product quality factors do contribute towards the sales performance of PETRONAS lubricant product.
There are three main objectives of this paper. The first one is to investigate the relationship between the product quality factors and sales performance, then followed by determining the product price factors and sales performance. At the end of the paper, few recommendations have been made to further improve the sales performance of PETRONAS lubricant product.

Metadata

Item Type: Student Project
Creators:
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Daud, Mohamad Jais
2006144373
Saidi, Shairul Fahme
2006144365
Amit, Sharkawi
2006144363
Subjects: H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
T Technology > TP Chemical technology > Fuel
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Master of Business Administration
Item ID: 42459
Uncontrolled Keywords: PETRONAS lubricant, Petroliam Nasional Berhad,
URI: https://ir.uitm.edu.my/id/eprint/42459

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