A study on factors influencing in adoption of mobile apps in Maybank, Kuching Sarawak / Mohd Ismail Berjieri

Berjieri, Mohd Ismail (2015) A study on factors influencing in adoption of mobile apps in Maybank, Kuching Sarawak / Mohd Ismail Berjieri. [Student Project] (Unpublished)

Download

[thumbnail of 42419.pdf] Text
42419.pdf

Download (1MB)

Abstract

Mobile apps are very common to people nowadays. As according to the Australian Communications and Media Authority (2011), mobile applications commonly known as apps and applications, mobile applications are software programs that may be installed on smart phones and a 'growing selection of other devices (tablets, some digital set-top boxes, laptops, desktop computers). So here we will look further on the usage of mobile apps towards users or customers. The use of mobile apps also getting wide as it can be used in businesses, learning and so on. Besides that, the used of mobile apps also can lead to brand recognition effectiveness. According to The Journal of Human Resource and Adult Learning (2011), professional maintenance services and brand image are important factors to enhance brand recognition by consumers. It is easily for any company or organization to gain brand recognition as there have mobile apps. This is because mobile apps were originally offered for general productivity and information retrieval including email, calendar, contacts, stock market and weather information. Therefore, mobile apps would promote a well-informed and responsible method to gain brand recognition effectiveness.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Berjieri, Mohd Ismail
2012533641
Subjects: H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor in Busineess Administration (Hons.) (Marketing)
Item ID: 42419
Uncontrolled Keywords: Mobile Apps , mobile applications, software programs
URI: https://ir.uitm.edu.my/id/eprint/42419

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak
  • ID Number

    42419

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item