The implementation of the promotion mix on cash waqf collection / Alvien Nur Amalia

Alvien, Nur Amalia (2019) The implementation of the promotion mix on cash waqf collection / Alvien Nur Amalia. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (25). pp. 218-224. ISSN 2600-8564

Abstract

The cash waqf collection requires a strategic step in its improvement. One of the strategies is the promotion mix. Promotion mix is not only for profit-oriented organizations but also for non-profits. One of the waqf institutions that managed to raise waqf funds and have productive waqf programs is the Al AzharWaqf Institution. They fund their productive waqf programs used cash waqf. Therefore, the process of collecting cash waqf is important. The purpose of this study was to analyze the implementation of the promotion mix for collecting cash waqf at the Al AzharWaqf Institution. The interview technique is used to obtain primary data, then analyzed through a qualitative methodology approach. The results of the study indicate that the Al AzharWaqf Institution used a promotional mix in collecting cash waqf. The promotion mix includes both direct and indirect promotions that are used to inform productive waqf programs to the waqf.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Alvien, Nur Amalia
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Waqf. Awqāf. Charities. Endowments
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal: International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 25
Page Range: pp. 218-224
Keywords: Promotional Mix; Collecting; Cash Waqf; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/42301
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