Measuring intention to use IP-Belt among pregnant mothers using TAM Model: technology-based innovation in road safety / Wan Mohd Farid Wan Zakaria... [et al.]

Wan Zakaria, Wan Mohd Farid and Musa, Mohd Hafizan and Azman Ong, Mohd Hanafi and Burhanuddin, Muhammad Addin and Haris, Sharazad (2019) Measuring intention to use IP-Belt among pregnant mothers using TAM Model: technology-based innovation in road safety / Wan Mohd Farid Wan Zakaria... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (20). pp. 169-182. ISSN 2600-8564

Abstract

This study presents the behavioural intention to use an innovation of a safety belt specially developed for pregnant mothers, named IP-Belt. This newly developed innovation aims to enhance the safety of these pregnant mothers when they are behind the wheel, or as passengers; and this research is done as an extension to the development of this
innovation. Technology Acceptance Model (i.e. TAM) was adopted in predicting the behavioural intention to use the IP-Belt. A survey was conducted among pregnant mothers
to see their intention to use the said innovation. The data was analysed using the Structural Equation Modelling technique with Partial Least Square estimation theory. The analysis indicated that Perceived Ease of Use and Perceived Usefulness had a positive significant influence towards Attitude and Trust, whereas all other variables (i.e. Perceived Ease of Use, Perceived Usefulness, Attitude, and Trust) also significantly influenced behavioural intention to use the IP-Belt. In addition, the study indicated that Attitude and Trust had a partial mediating effect towards the relation of Perceived Ease of Use and Perceived Usefulness towards behavioural intention to use the IP-Belt.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wan Zakaria, Wan Mohd Farid
UNSPECIFIED
Musa, Mohd Hafizan
UNSPECIFIED
Azman Ong, Mohd Hanafi
UNSPECIFIED
Burhanuddin, Muhammad Addin
UNSPECIFIED
Haris, Sharazad
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Technological innovations
T Technology > TL Motor vehicles. Aeronautics. Astronautics > Industrial vehicles and trucks
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 20
Page Range: pp. 169-182
Related URLs:
Keywords: Pregnancy Safety Belt; IP-Belt; TAM Model; PLS-SEM; Mediating analysis; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/42296
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