Customer preferences in purchasing residential property: an interview survey / Norhayati Omar ... [et al.]

Omar, Norhayati and Shaik Alaudeen, Muharratul Sharifah and Abdul Munir, Zarina and Abd Malik, Shaherah and Abd. Rahman, Nor Diana (2019) Customer preferences in purchasing residential property: an interview survey / Norhayati Omar ... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (3). pp. 20-27. ISSN 2600-8564

Abstract

The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering the increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study conducted an interview survey of 10 customers among chosen developer organizations in the Klang Valley. Analysis of the responses indicated that facilities, investment and location are what customers prioritize when choosing property. They also show a preference for condominiums and landed homes. These results suggest that developers must continue to apply relevant tactics in managing customer demands.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Omar, Norhayati
UNSPECIFIED
Shaik Alaudeen, Muharratul Sharifah
UNSPECIFIED
Abdul Munir, Zarina
UNSPECIFIED
Abd Malik, Shaherah
UNSPECIFIED
Abd. Rahman, Nor Diana
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property
H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property > Residential property. Residential real estate. Condominiums
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 3
Page Range: pp. 20-27
Related URLs:
Keywords: House Property; Interview Survey; Customer Decision; Customer Purchase; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/42277
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