Audience perception of music concert in Malaysia / Nureen Izazi Abdul Rahman

The purpose of this study is to investigate the audience perception of music concert in Malaysia. This research analyzes how successful is music concert in Malaysia from the audience's perspective. Specifically, this study focuses on the audience perception towards promotional exercises of music concert in Malaysia and the appealing factors of musical performance showed by band during the concert. This study is being conducted using quantitative method of sources from both primary and secondary data. A set of questionnaires are prepared to the respondents via Google Form. The respondents chosen are the audience of three sold-out music concerts in Malaysia which were from MASDO: Malam Keramaian Dinda, FOURTWNTY Live in Kuala Lumpur, and FUR Live in Kuala Lumpur. In short, this research is important because it will promptly help the upcoming event organizers in implementing the best promotional exercises when promoting the event or concert and help the musicians to upgrade their musical performance in order to appeal audience during concert.