Factors that contribute to life insurance as investment opportunities demands: A case study in Kuala Lumpur / Nur Fadilah Hassan

This study is aim mainly to focus on the demand for life insurance as investment opportunities among public in the area of Kuala Lumpur. The purpose of this study is to
investigate whether the social security, saving planning and financial returns is the factor to the respondents to buy and use life insurance as one of investment incentives. There are 200 questionnaires was distributed to the public in Kuala Lumpur whether they are life insurance holders or non-holders. The correlation of coefficient was used in order to analysis the data and to found out the relationship of demand for life insurance as investment opportunities with social security, saving planning and financial returns. Thus, the finding from this study shows that all variable has significant relationship with demand for life insurance as investment opportunities