ENT 530 Company Analysis : Salam World Travel & Tours Sdn Bhd / Nurul Nadiah Kamisan ... [et al.]

Kamisan, Nurul Nadiah and Ahmad Sabri, Siti Nur Afiqah and Husni, Siti Aisyah and Zulkifli, Nurizah Iylia and Muhamad Zakir, Nurul Fatin Farhanis and Khalillullah, Nur Izatul Amirah (2019) ENT 530 Company Analysis : Salam World Travel & Tours Sdn Bhd / Nurul Nadiah Kamisan ... [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

In this modern era, the tourism industry has undergone rapid growth of unsurpassed nature over the last several years. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world. Social media is also a big influencer to people around the world to feel how it is like to go to an awesome places based on their preferences.

The current trend towards an increase in the number of tourists entering the country presents an opportunity for Salam World Travel and Tours Sdn Bhd to penetrate the market. We are on the brink of penetrating a lucrative market in a rapidly growing industry. An opportunity for success exists because the national tourism industry is growing at a rapid pace annually especially in Malaysia.
Salam World Travel and Tours Sdn Bhd take advantage of this growth and moderate competition in the city travel portion of the industry.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Kamisan, Nurul Nadiah
2018673494
Ahmad Sabri, Siti Nur Afiqah
2018660442
Husni, Siti Aisyah
2018660576
Zulkifli, Nurizah Iylia
2018660174
Muhamad Zakir, Nurul Fatin Farhanis
2018660574
Khalillullah, Nur Izatul Amirah
2018660108
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Item ID: 41600
Uncontrolled Keywords: Company, Travel, Business
URI: https://ir.uitm.edu.my/id/eprint/41600

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