ENT 530 Company Analysis : Salam World Travel & Tours Sdn Bhd / Nurul Nadiah Kamisan ... [et al.]

In this modern era, the tourism industry has undergone rapid growth of unsurpassed nature over the last several years. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world. Social media is also a big influencer to people around the world to feel how it is like to go to an awesome places based on their preferences.

The current trend towards an increase in the number of tourists entering the country presents an opportunity for Salam World Travel and Tours Sdn Bhd to penetrate the market. We are on the brink of penetrating a lucrative market in a rapidly growing industry. An opportunity for success exists because the national tourism industry is growing at a rapid pace annually especially in Malaysia.
Salam World Travel and Tours Sdn Bhd take advantage of this growth and moderate competition in the city travel portion of the industry.