GoBaby CarSeat / Nur Syahirah Mohd Isa

Mohd Isa, Nur Syahirah (2020) GoBaby CarSeat / Nur Syahirah Mohd Isa. [Entrepreneurship Project] (Unpublished)


GoBaby Enterprise produced a technology named GoBaby CarSeat. This baby car seat has an airbag system that will protect the children from throw forward. The airbag will inflate if the car seat has detected a collision. Besides, GoBaby CarSeat also comes with Sensor Safe alarm system where it will notify the parents if there is an uncomfortable thing happen around the children. This baby car seat also produces a lightweight to easier the parents. Moreover, the parents can get a cover bag for the car seat in every purchasing. The most important is GoBaby CarSeat can be trusted because the company had applied SIRIM certificate. This baby car seat is an innovative product since there is no similar function of car seat exist yet. The target market for this baby car seat is the parents in M40 and T20 categories. Further explanation about the potential buyer will be explained in the marketing section. The competitors for GoBaby Enterprise are Jarrons & Co. and Chicco since they also produce the same product which is the baby car seat. Therefore, GoBaby Enterprise must achieve the business goal to compete with great competitors.


Item Type: Entrepreneurship Project
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Mohd Isa, Nur Syahirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Keywords: GoBaby, CarSeat, ENT600
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/41144
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