Assessing the potential of knowledge for retention among agro entrepreneurs in Malaysia / Zulaika Sauid ... [et al.]

Sauid, Zulaika and Sauid, Muna Kameelah and Osman, Suhaila and Ebrahim, Zarina Begum and Mokhtar, Noorzalyla and Mustakim, Nrul Ain (2018) Assessing the potential of knowledge for retention among agro entrepreneurs in Malaysia / Zulaika Sauid ... [et al.]. Insight Journal (IJ) UiTM Cawangan Johor Online Journal, 1 (1). pp. 34-40. ISSN 2600-8564

Abstract

The purpose of this study is to identify the types of knowledge that are needed to be retained when agro entrepreneurs depart from the organization. It also aims to examine the reasons and strategies for retaining knowledge among Malaysian agro entrepreneurs with various areas of expertise. This study used qualitative method through face-to-face interview with three (3) agro entrepreneurs. The data were analyzed by using ATLAS.ti and presented in themes. It is identified there are five types of knowledge that are needed to be retained from the agro entrepreneurs which are marketing skill, analytical thinking, technical skill, managerial skill, and social networking skill. This study also highlights two main reasons for retaining the knowledge which are for long-term business and customers’ loyalty as well as presenting preferred strategies to retain the knowledge through Community of Practice (CoP), training and coaching. This study is conducted in order to help entrepreneurs identify critical types of knowledge of entrepreneurs for the purpose of retaining it for future benefits.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Sauid, Zulaika
UNSPECIFIED
Sauid, Muna Kameelah
UNSPECIFIED
Osman, Suhaila
UNSPECIFIED
Ebrahim, Zarina Begum
UNSPECIFIED
Mokhtar, Noorzalyla
UNSPECIFIED
Mustakim, Nrul Ain
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Editor
Raja Ahmad, Dr. Raja Adzrin
UNSPECIFIED
Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Che Yaakob, Assoc. Prof. Ahmad Nawawi
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Knowledge management. Organizational learning
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal (IJ) UiTM Cawangan Johor Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 1
Number: 1
Page Range: pp. 34-40
Related URLs:
Keywords: Agro entrepreneur; knowledge retention; knowledge loss; knowledge management; UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/41137
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