iSee CANE - eyeHelp Enterprise / Fairuz Munirah Harun

Harun, Fairuz Munirah (2020) iSee CANE - eyeHelp Enterprise / Fairuz Munirah Harun. [Entrepreneurship Project] (Unpublished)


eyeHelp Enterprise is focusing in production of cane for blind people. The main product for this business is iSee Cane which consist of iSee and iHear. The material used in production of iSee cane is safe to use for blind people. iSee Cane is focusing on the navigating, obstacles detection and emergency use for blind people. Thus, iSee Cane can help to solve the difficulties faced by blind people as this versatile cane will convince people to bring it to whenever they want to go as it is complete of multifunctional use and well designed. The target market for eyeHelp Enterprise is a visually impaired person in Kuala Lumpur. The distributor for this product is the organizations for blind people in Kuala Lumpur which is Malaysian Association for the Blind (MAB). This company closest to eyeHelp Enterprise which might buy iSee Cane product for the blind people in Malaysia. Based on the survey and feedbacks from the respondents, most of the respondents interested in purchasing iSee Cane as it is something new and due to awareness to the difficulties for blind people that use standard cane. The difficulties caused due to blindness in mobility are obstacle detection, obstacle avoidance and navigation. The projection of eyeHelp Enterprise in three year is they might expand their wings to distribute the product to the another organization in Malaysia such as Society of the Blind in Malaysia (SBM), St Nicholas’ Home, Sabah Society for the Blind and Sarawak Society for the Blind and get through to the blinds in the organization.


Item Type: Entrepreneurship Project
Email / ID Num.
Harun, Fairuz Munirah
Email / ID Num.
Thesis advisor
Mohd Isnaini, Zaidatulhusna
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Keywords: iSee CANE, eyeHelp Enterprise, ENT600
Date: 2020
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