Generation y and choice of mobile service provider: a study on their preference in choosing a mobile service provider at Kelantan / Nur Ilanie Ilias

Ilias, Nur Ilanie (2016) Generation y and choice of mobile service provider: a study on their preference in choosing a mobile service provider at Kelantan / Nur Ilanie Ilias. Industrial / Practical Training Report. Bachelor of Science (Hons) Statistics, Universiti Teknologi MARA, Kelantan. (Unpublished)

Abstract

A study was conducted to identify the factors related to preference in choosing mobile service providers among the young generations’ consumers at Kelantan. A total of 126 young generations’ consumers in Kelantan who use mobile service provider were involved in the study. The significant findings include: (1) Percentage age of young generation’s consumers under the study 63% between 15 years old and 34 years old; (2) There were significant difference between consumers satisfaction with brand reputation, network experience, price/tariff plan, experience with customer service and loyalty reward. However only loyalty reward significantly influence with consumer loyalty; (3) Based on multiple regression model , the researcher may highlight the attribute of brand reputation, network experience, price/tariff plan, experience with customer service and loyalty reward as the factors that affecting the young generation will be satisfy’ user since there has significant relationship with consumer satisfaction

Metadata

Item Type: Monograph (Industrial / Practical Training Report)
Creators:
CreatorsEmail / ID. Num
Ilias, Nur Ilanie2012499306
Contributors:
ContributionNameID Num. / Email
Thesis advisorAzizan, Nurul HafizahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry
H Social Sciences > HE Transportation and Communications > Online information services industry. Including Internet service providers
H Social Sciences > HE Transportation and Communications > Telephone industry
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 40937
Uncontrolled Keywords: Preference, service provider, young generation
URI: http://ir.uitm.edu.my/id/eprint/40937

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