Gel Memory Foam Baby Shoe - Stjarna Sdn. Bhd. / Siti Nurfaeza Nazeman

Nazeman, Siti Nurfaeza (2020) Gel Memory Foam Baby Shoe - Stjarna Sdn. Bhd. / Siti Nurfaeza Nazeman. [Entrepreneurship Project] (Unpublished)


Stjarna Sdn. Bhd offers a comfortable and safe baby shoes product for the customer by providing the excellent features that will gives high satisfaction to the customers. The business’s customer is being defined as parents that have child aged 10 months and above and belonged to the middle-income level (M40). This product will be marketed nationwide as there are no restriction in advertising this new product by using online approach that have been so convenient these days. Stjarna Sdn Bhd marketing strategy is to focus on marketing and promoting the quality and function of the product. The unique feature that provide value to this new product will be aggressively emphasized to attract the customer to buy the product. The management of Stjarna Sdn Bhd consists of seven top management workers, one advisor and three salespersons. The management team have a great experience in the footwear industry and hold the responsibilities to accomplish the goals of this company.


Item Type: Entrepreneurship Project
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Nazeman, Siti Nurfaeza
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Keywords: Gel Memory Foam Baby Shoe, Stjarna Sdn. Bhd., ENT600
Date: 2020
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