A study on the life insurance acceptance among UiTM staffs: a case study of UiTM Kampus Kelantan / Mahani Omar

Omar, Mahani (2006) A study on the life insurance acceptance among UiTM staffs: a case study of UiTM Kampus Kelantan / Mahani Omar. [Student Project] (Unpublished)

Abstract

This study is about the UiTM staffs’ acceptance of life insurance policy in Malaysia. The academician and administration staffs had been chosen as a respondent. The scope of this study is narrowed and focused on UiTM Kampus Kelantan (UiTM KK) staffs. The objectives of this study are to determine the level of awareness and acceptance towards life insurance among them. Furthermore, the type of life insurance product lines and what insurance company which most preferable among them are find. The factors under study are knowledge/ awareness, price of insurance, accident risk, income and interest on savings. The methods that researcher use to measure the objectives of the study can be archived by using survey method, data collection and also sampling techniques. The method of sampling is convenience. The data were analyzed using frequency, cross tabulation statistics and chi-square tests. From the findings its shows that only four of the variables are significant to UiTM KK staffs acceptance of life insurance, which are, awareness/ knowledge, price of insurance (insurance premium), income and interest on savings. The other variable, which is accident risk, does not influence the respondents to accept life insurance policy. From the research findings, the researcher can conclude that overall UiTM staffs have high degree of awareness towards life insurance but the degree of acceptance of life insurance policy is still not impressive and the most preferable insurance company that has been chosen by UiTM KK staffs is the insurance company that operates under Islamic system.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Omar, Mahani
2004632119
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ab. Rahim, Roslan (Assoc. Prof.)
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Insurance > Life insurance
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Finance
Keywords: life insurance, UiTM staff
Date: November 2006
URI: https://ir.uitm.edu.my/id/eprint/40832
Edit Item
Edit Item

Download

[thumbnail of 40832.pdf] Text
40832.pdf

Download (190kB)

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam

ID Number

40832

Indexing

|

Statistic

Statistic details