ENT 530 Social Media Portfolio : Classical Glamorous by Nynaa Asryy / Afriena Nadhira Mohd Asri

Mohd Asri, Afriena Nadhira (2019) ENT 530 Social Media Portfolio : Classical Glamorous by Nynaa Asryy / Afriena Nadhira Mohd Asri. [Entrepreneurship Project] (Unpublished)


It was started from a person who love to wear kaftan kelawar as her pyjama. One day, she decided to sell kaftan kelawar as her income. She found that kaftan kelawar has a potential in fashion business. During the time, there
is not too much competitors. It is easier for her to market her product. She named it as Kaftan Kelawar by Nynaa Asryy. Kaftan Kelawar look so trendy and unique fashion. The process to make kaftan kelawar is not too hard and
not really easy. Kaftan Kelawar comes with attractive colour and pattern. Moreover, the simple fashion of kaftan kelawar gives a lot of benefits to my business and I feel confident that this kaftan kelawar market can be easily
developed and spread in Malaysia.

Kaftan kelawar target market is university students and woman especially. These products are actual product that will give benefits to my consumers through quality assurance and stability. Thus, the market segmentation of this product comes from demographic and geographic. This business is method of selling is cash on delivery that covered the areas of Uitm Puncak Alam's colleges which are Rafflesia, Angsana, Casuarina and Dahlia. The business is based on sole proprietorship business. The business capital is amounted to RM18.00. For the facebook (FB) post there are 7 teasers, 10 hard sell and 10 soft sell.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Asri, Afriena Nadhira
Email / ID Num.
Thesis advisor
Mohd Salleh, Mohammad Zaim
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Merchandising
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Facebook, Sale, Kaftan
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/40513
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