ENT 530 Case Study : Dhar Frozen Foods & Pastry / Afriena Nadhira Mohd Asri ... [et al.]

Mohd Asri, Afriena Nadhira and Abd Hamid, Noor Shahira and Ahmad Zahari, Nurizzati and Paya Lusat, Regina and Mohd Taib, Wafa (2018) ENT 530 Case Study : Dhar Frozen Foods & Pastry / Afriena Nadhira Mohd Asri ... [et al.]. [Entrepreneurship Project] (Unpublished)


Dhar Frozen Food and Pastry is a company established in 2015 by Puan Faridah and operated in Puncak Alam, Selangor. The company operates the business by selling frozen food, specifically in curry puff. The location of the shop is very strategic because it just nearby schools, houses area and also a university.

The organizational structure in the company consists of Puan Faridah herself and two permanent workers. In the marketing plan, the company focuses more on the promotion by using social media platform as the medium to introduce and promote their product such as Facebook and lnstagram. For operational strategy, Puan Faridah is very focusing on the quality of the product over the quantity produced. Puan Faridah will also make sure that her products, mainly curry puff, are produced with quality that follows the company's standard with the aim to satisfy their customers.Next, the financial strategy of the company is to utilize every resource available owned by the company at the lowest cost possible to and by reducing wastage hence will lead to the increase the company's profit.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Asri, Afriena Nadhira
Abd Hamid, Noor Shahira
Ahmad Zahari, Nurizzati
Paya Lusat, Regina
Mohd Taib, Wafa
Email / ID Num.
Thesis advisor
Mohd Salleh, Mohammad Zaim
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Frozen Food, Business, Pastry
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/40498
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