Intelligent Shoes - By Vivid Sdn. Bhd. / Nur Aisyah Mohd Noor

This product is called “Intelligent Shoes”, means the shoe is have multiple functions and also use high technology which are chargeable and can connect shoe and smartphone by using Bluetooth. The function of application is to control the functions on the shoes by adjusting the mode and timer. . The functions in our product are acupressure massage and cooling insole. The concept of our product is about health and wellness. By using this product, it will much suitable for people who have busy lifestyle and concern with their health. The shoe is designed as casual shoes so that the consumers can wear anytime and anywhere. The target markets are 30 to 70 years old individuals who have problems with health issues such as blood circulation, hard to sleep and people who easily have cramp muscles. Since old people are more likely to purchase this product, it will be exposed on television since a lot of old people like to watch televisions than social media. This product also sells on e-commerce that will easier for old people. Our Target customers are from medium to high level income because the product price range is affordable for them.