Go Travel (Borneo) / Amieza Alamshah... [et al.]

Alamshah, Amieza and Weldine, Farah Norhain and Abd Wahab, Mohd Khairul Hafiz and Marjaya, Siti Wahidah and Norman, Zulfaqar Yassar (2014) Go Travel (Borneo) / Amieza Alamshah... [et al.]. [Entrepreneurship Project] (Unpublished)


Nowadays, our country has been one of the most success countries in the world. As we
know, our country has been stabilizing its economic structure after facing the world
economy crisis in 1972. There are many factors that help Malaysia to keep on cope and
overcome the economic problem; one of the factors is because Malaysia has become more
popular in tourism sector.
The tourism sector has been the second largest sector in the whole country. It is
because Malaysia has many exciting and beautiful places to be explore. It is also because
Malaysia has many types of celebration that can influence more tourists to come to our
country. On top of that, it is also because many of the citizens of Malaysia have begun to
realize about how much important an environment to their life and the government effort
also to taking care and promote the Malaysian environment to the whole world.
As for our business plan, we have come to an agreement to form a travel agent
company. This is because, we realize that many tourist tend to come to Malaysia especially
Sabah. So we decided to take that opportunity to serve the tourist that come to Sabah, and
we will help to promote Sabah to be one of the most favorable places to be explored. We
will also take the opportunity to gain profit from the service we provide as well as to satisfy
our target market to gain their loyalty in terms of long term relationship.
As we all agreed, we will use Go Travel (Borneo) to be the name of our company. It
represents the effort of all of us to influence people to go travel focus in Borneo area. We
will choose to open the company in center of Kata Kinabalu town area since there· are
many tourists that come to Sabah will prefer to go to Kota Kinabalu town to seek an
information and trip advisor as well as travel agent.
Our company is a partnership company which consists of 5 partners. These 5 partners
will provide capital for the business equally and they will share the profit, equally.
Partnership is chosen because partnership is easy to be set up with few formalities;
financial assistance from financial institutions is easier to be secured compared to sole
proprietorship and the business risk can be reduced.


Item Type: Entrepreneurship Project
Email / ID Num.
Alamshah, Amieza
Weldine, Farah Norhain
Abd Wahab, Mohd Khairul Hafiz
Marjaya, Siti Wahidah
Norman, Zulfaqar Yassar
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: September 2014
URI: https://ir.uitm.edu.my/id/eprint/39010
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