Digital Skipping Rope / Mai Dhaniah Meor Ab. Rahim

Meor Ab. Rahim, Mai Dhaniah (2020) Digital Skipping Rope / Mai Dhaniah Meor Ab. Rahim. [Entrepreneurship Project] (Unpublished)


The Digital Skipping Rope is a product that been develop from skipping rope, pedometer and also timer. The concept of company product is “Digital Skipping Rope make all the difference” which help an athletes or people who involves in workout session as their leisure to improve and enhance their performance during the activities. The MAHAI Sports Enterprise is the company that manufacture the sport product that located at Seremban, Negeri Sembilan. The target markets for the product are the population in Negeri Sembilan and the specific target customer are sports person. The main competitors are Sport Direct and Decathlon which are established and had experience in this industry which is sport equipment products. The Digital Skipping Rope can compete because the demand on sport product is higher from the person who involves in healthy lifestyle. The profitability of Digital Skipping Rope product is based on the costs and revenue analyses that our business will be able to bring enough revenue to cover operating expenses. MAHAI Sports Enterprise will hire some staff to work together to achieve organizational goals. We will take two technicians and engineer who act as developer, designer, and guarantee the quality of our products. Besides that, under marketing, we will hire 2 workers whereas under the operation, we will hire 6 employees and an employee under financial.


Item Type: Entrepreneurship Project
Email / ID Num.
Meor Ab. Rahim, Mai Dhaniah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Sport Science and Recreation
Keywords: Digital Skipping Rope, MAHAI Sports Enterprise, ENT600
Date: 2020
Edit Item
Edit Item


[thumbnail of 38849.pdf] Text

Download (411kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details