The implementation of the promotion mix on Cash Waqf Collection / Alvien Nur Amalia

-, Alvien Nur Amalia (2019) The implementation of the promotion mix on Cash Waqf Collection / Alvien Nur Amalia. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 79.

Abstract

The Cash waqf collection requires a strategic step in its improvement. One of the strategies is the promotion mix. Promotion mix is not only for profit-oriented organizations but also for non-profits. One of the waqf institutions that managed to raise waqf funds and have productive waqf programs is the Al Azhar Waqf Institution. They fund their productive waqf programs used cash waqf. Therefore, the process of collecting cash waqf is important. The purpose of this study was to analyze the implementation of the promotion mix for collecting cash waqf at the Al Azhar Waqf Institution. The interview technique is used to obtain primary data, then analyzed through a qualitative methodology approach. The results of the study indicate that the Al Azhar Waqf Institution used a promotional mix in collecting cash waqf. The promotion mix includes both direct and indirect promotions that are used to inform productive waqf programs to the wakqf.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
-, Alvien Nur Amalia
-
Contributors:
Contribution
Name
Email / ID Num.
Patron
Kassim, Mohd Azraai
UNSPECIFIED
Patron
Joyosumarto, Subarjo
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Waqf. Awqāf. Charities. Endowments
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Series Name: Secretariat of IABC 2019
Volume: 6th
Page Range: p. 79
Keywords: Promotional Mix; Collecting; Cash Waqf; UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/38647
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38647

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