Factor influences celebrity in politics / Izzatur Nadhirah Abdul Aziz…[et al.]

Abdul Aziz, Izzatur Nadhirah and Hassan, Nur Afiqah Izzati and Noor Azmi, Serafina Amelia and Ramlan, Aini Faezah (2020) Factor influences celebrity in politics / Izzatur Nadhirah Abdul Aziz…[et al.]. e-Journal of Media and Society (e-JOMS), 5. ISSN 2682-9193

Official URL: http://www.ejoms.com


Celebrity means a famous person especially in entertainment or sport. This study is made to see whether celebrity makes an impact and influence people into choosing which political parties. The questionnaires were made via Google Docs and spread through social medias. The study involved 400 respondents selected through a purpose sampling method involving 4 different stage of ages in Malaysia. A cross sectional survey and structured questionnaires were used for data collection. All variables were measured through scales previously used by other researchers. No software was used in the analysis. Results shows that people between the age of _____ tends to believe that educated celebrities do influence people easily (M = __) then popularity (M = __).


Item Type: Article
CreatorsEmail / ID. Num
Abdul Aziz, Izzatur NadhirahUNSPECIFIED
Hassan, Nur Afiqah IzzatiAfiqah@uitm.edu.my
Noor Azmi, Serafina AmeliaUNSPECIFIED
Ramlan, Aini FaezahUNSPECIFIED
ContributionNameID Num. / Email
PatronMohd Nor, Abd HalimUNSPECIFIED
Journal AdvisorIsmail, ShafinarUNSPECIFIED
Journal AdvisorRamlan, Aini FaezahUNSPECIFIED
Chief EditorRidzuan, Abdul RaufUNSPECIFIED
Subjects: J Political Science > JA Political science (General) > Political science
J Political Science > JF Political institutions and public administration > General. Comparative government > Political rights. Political participation
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media and Society (e-JOMS)
Journal: Others > e-Journal of Media and Society
ISSN: 2682-9193
Volume: 5
Official URL: http://www.ejoms.com
Item ID: 37397
Uncontrolled Keywords: Celebrity; Famous; Politics
URI: http://ir.uitm.edu.my/id/eprint/37397


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