Factor influences celebrity in politics / Izzatur Nadhirah Abdul Aziz…[et al.]

Abdul Aziz, Izzatur Nadhirah and Hassan, Nur Afiqah Izzati and Noor Azmi, Serafina Amelia and Ramlan, Aini Faezah (2020) Factor influences celebrity in politics / Izzatur Nadhirah Abdul Aziz…[et al.]. e-Journal of Media and Society (e-JOMS), 5. ISSN 2682-9193

Official URL: http://www.ejoms.com

Abstract

Celebrity means a famous person especially in entertainment or sport. This study is made to see whether celebrity makes an impact and influence people into choosing which political parties. The questionnaires were made via Google Docs and spread through social medias. The study involved 400 respondents selected through a purpose sampling method involving 4 different stage of ages in Malaysia. A cross sectional survey and structured questionnaires were used for data collection. All variables were measured through scales previously used by other researchers. No software was used in the analysis. Results shows that people between the age of _____ tends to believe that educated celebrities do influence people easily (M = __) then popularity (M = __).

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Aziz, Izzatur Nadhirah
UNSPECIFIED
Hassan, Nur Afiqah Izzati
Afiqah@uitm.edu.my
Noor Azmi, Serafina Amelia
UNSPECIFIED
Ramlan, Aini Faezah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Mohd Nor, Abd Halim
UNSPECIFIED
Journal Advisor
Ismail, Shafinar
UNSPECIFIED
Journal Advisor
Ramlan, Aini Faezah
UNSPECIFIED
Chief Editor
Ridzuan, Abdul Rauf
UNSPECIFIED
Subjects: J Political Science > JA Political science (General) > Political science
J Political Science > JF Political institutions and public administration > General. Comparative government > Political rights. Political participation
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media and Society (e-JOMS)
UiTM Journal Collections: UiTM Journal > e-Journal of Media and Society
ISSN: 2682-9193
Volume: 5
Keywords: Celebrity; Famous; Politics
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/37397
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37397

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