The potentional of chandelier modernisation as an icon for house decoration / Maryam Zareian

The chandeliers seem to be an important interior icon to the Iranian society,. For today, chandeliers become an icon to the high class society but for modern society it may potentially become as part of the interior decoration. From the view of manufacturer that the decreasing of sell and losing chandelier industry the investigation need to be done in different part such as sell, product design and functionality , production and consumers. Studying of consumer purchasing behavior get deeper by investigate role of image and identity. Therefore the aim of this research is to investigate the problems and weakness, to help this industry to be in full swing. Many factors can affect the decision making by customer during a purchasing such as price, material, and design, technology, and function, safety of the product advertising and marketing. But the most important one is the product design appearance which can influence on consumer decision making. As fact the most important fact in this research will be product design appearance. In order to investigate the researcher uses mixed methods which consist quantitative for percentage and qualitative for depth information. The research focus on Iran (Tehran) and Malaysia (Kuala Lumpur) whereby 3 groups of participant has been chosen. A result it can be concluded that, the existing chandelier need to develop to have place in new generation lifestyle.