Enhancing interpersonal communication through cultural values at Kuching Water Board / Jufenna Jack

Jack, Jufenna (2019) Enhancing interpersonal communication through cultural values at Kuching Water Board / Jufenna Jack. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.


Communication is the heart of organization which acts as the medium that connect all the employees in the organization. The communication between employees in an organization can be influenced by culture as practices that accepted by its member shaped by the culture. It is appropriate to conduct this study to seek for better understanding on how interpersonal communication can be enhanced through cultural values. This study examines the cultural values impact on interpersonal communication among 190 employees of Kuching Water Board. The instrument used to measure cultural values dimension is adapted from Hofstede (1991). The instrument consists of 3 dimensions collectivism, respect and harmony. Interpersonal communication is measure using an instrument developed by Abdullah and Lim (2001). This study will use a questionnaire to collect the data will be analyze using descriptive and inferential descriptive. This study will provide insight on the relationship between cultural values and interpersonal communication among employees at Kuching Water Board. The finding of this study could help the management of Kuching Water Board to determine which cultural values should be nurtured actively and practiced as part of organizational culture.


Item Type: Thesis (Masters)
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Jack, Jufenna
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HM Sociology > Culture
H Social Sciences > HM Sociology > Groups and organizations
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Programme: Executive Master of Administrative Science
Keywords: Communication, Cultural values, Kuching Water Board, Organization, Interpersonal communication
Date: December 2019
URI: https://ir.uitm.edu.my/id/eprint/37011
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