Principles of entrepreneurship (ENT530): Business model canvas: Diyut Cookies / Dia Oliver Linggie

Linggie, Dia Oliver (2020) Principles of entrepreneurship (ENT530): Business model canvas: Diyut Cookies / Dia Oliver Linggie. [Entrepreneurship Project] (Unpublished)


Diyut Cookies is a business that sells products online. The business consists of 2 partners: He Oliver and Julia. This business has 3 employees. The capital required to start this business is RM 3000. The product we sell is called Crunchy Almond Florentine. It is a kind of biscuit made using different types of nuts. It has its privileges, not in someone else's product. The problem that is often challenged by business owners is the lack of knowledge and experience that can cause a business to fail. Besides, the financial problem that many entrepreneurs are not able to grow a larger brand business. Lastly, there is a growing competition for products selling the same product which means that customers have many options to buy. Diyut Cookies has two competitors, The Lee's Biscuit and Seng Hua Sdn Bhd. Each of these competitors has its strengths, weaknesses, opportunities, and threats in running their business. Opportunity recognition is a process that's found in the way that individuals and businesses with an entrepreneurial mind set approach new business ventures or ideas. Diyut Cookies offers many opportunities to grow their income through the use of modern technology to promote the product, and the social element of a variety of festive celebrations and a great economy to keep up with product demand. Purpose of the Business Model Canvas is the guideline of management. Next, to know the important elements in business. Besides, it helps to Estimate spending. Lastly, make a comparison of actual performance with the plan. Business Model Canvas has 9 elements which are, key partners, key resources, key activities, cost structure, revenue stream, customer segment, channel, customer relation, and value proposition. With Canvas Capital Business, it is possible to grow this well-known and advanced Crunchy Almond Florentine business.


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