Franchising : an alternative business investment (a study based on eon franchise service dealer) / Anniza Mohd Hedzir

Mohd Hedzir, Anniza (1993) Franchising : an alternative business investment (a study based on eon franchise service dealer) / Anniza Mohd Hedzir. Diploma thesis, Universiti Teknologi MARA.

Download

[thumbnail of 36194.PDF] Text
36194.PDF

Download (77kB)

Abstract

Franchising has expanded rapidly around the world during the 1970s and 1980s. It is often viewed as an industry by itself. However, franchising is not an industry, but a process - an ongoing contractual relationship between a franchisor and a franchisee. Franchising is a distribution method which is being used by an increasing number of businesses for expansion and growth. Franchising is defined by the British Franchise Association as the method by which the owner of a business (franchisor) contractually agrees to allow another independent person or company (franchisee) to market a certain product or service within a specified geographical area

Metadata

Item Type: Thesis (Diploma)
Creators:
Creators
Email
Mohd Hedzir, Anniza
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Chang, Kwong Lee
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Investment, capital formation, speculation
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Accountancy
Programme: Advanced Diploma In Accountancy
Item ID: 36194
Uncontrolled Keywords: franchise, business, investment
URI: https://ir.uitm.edu.my/id/eprint/36194

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam
  • ID Number

    36194

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item