Franchising : an alternative business investment (a study based on eon franchise service dealer) / Anniza Mohd Hedzir

Mohd Hedzir, Anniza (1993) Franchising : an alternative business investment (a study based on eon franchise service dealer) / Anniza Mohd Hedzir. Diploma thesis, Universiti Teknologi MARA.

Abstract

Franchising has expanded rapidly around the world during the 1970s and 1980s. It is often viewed as an industry by itself. However, franchising is not an industry, but a process - an ongoing contractual relationship between a franchisor and a franchisee. Franchising is a distribution method which is being used by an increasing number of businesses for expansion and growth. Franchising is defined by the British Franchise Association as the method by which the owner of a business (franchisor) contractually agrees to allow another independent person or company (franchisee) to market a certain product or service within a specified geographical area

Metadata

Item Type: Thesis (Diploma)
Creators:
Creators
Email / ID Num.
Mohd Hedzir, Anniza
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Chang, Kwong Lee
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Investment, capital formation, speculation
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Accountancy
Programme: Advanced Diploma In Accountancy
Keywords: franchise, business, investment
Date: April 1993
URI: https://ir.uitm.edu.my/id/eprint/36194
Edit Item
Edit Item

Download

[thumbnail of 36194.PDF] Text
36194.PDF

Download (77kB)

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam

ID Number

36194

Indexing

|

Statistic

Statistic details