In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin

Azmin, Suzani (2006) In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin. Masters thesis, Universiti Teknologi MARA.

Abstract

Advergaming had proven to be successful in United States market with million of
people visiting online gaming sites. In India, mobile gaming would be a more popular
platform for advergames, than the Internet. Meanwhile in Malaysia, the market of
advergaming is still at its infant stage. This study is to identify the potential of
advergaming to enter the local branding market in Malaysia. Numerous people had to
be interviewed and they are related to gaming industry. A survey was conducted to the
Internet users especially among students. The following findings indicate that the
potential of advergaming for local brandings can be available in two to five years time
in Malaysia. The current Digital Technology is available to support gaming and
advertising industry in Malaysia, however there is no market yet for advergaming. The
success of advagaming in Malaysia can be made possible with further research, in the
future.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Azmin, Suzani
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GV Recreation. Leisure > Games and amusements > Indoor games and amusements > Computer games. Computer simulated games. Electronic games
N Fine Arts > N Visual arts (General)
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Keywords: Advergaming, online gaming, mobile gaming, game, brands
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/3610
Edit Item
Edit Item

Download

[thumbnail of TM_SUZANI AZMIN AD 06_5 1.pdf] Text
TM_SUZANI AZMIN AD 06_5 1.pdf

Download (189kB)

Fulltext

Fulltext is available at:

ID Number

3610

Indexing

|

Statistic

Statistic details