Parapluie / Hazwanie Iliana Hairul Hisham

Hairul Hisham, Hazwanie Iliana (2020) Parapluie / Hazwanie Iliana Hairul Hisham. [Entrepreneurship Project] (Unpublished)

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Abstract

Elle Cooperation produces a product which is called Parapluie. Parapluie is an umbrella which consist of additional features such as 3 wings solar fan, LED lights, switch button and USB port.
The target market for this product is within the age 18-55. So mostly teenagers and adults. This product was sold in all 14 states of Malaysia due to the climate being hot and humid.
To produce Parapluie, the company faced many challenges as in competitors. The competitors are Quanzhou Yixin Commerce & Trade Co., Ltd. and Shenzhen Moleey Umbrella Co., Ltd. Most of the competitor have their own advantages and ways to attract customer into buying their product.

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Item Type: Entrepreneurship Project
Creators:
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Hairul Hisham, Hazwanie Iliana
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Item ID: 36023
Uncontrolled Keywords: Parapluie, ENT600
URI: https://ir.uitm.edu.my/id/eprint/36023

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