In-House Cinema / Adriana Sally Ronny... [et al.]

Wang Kee, Azlizan and Ahmad, Dayang Afaezah and Eddy, Elden Olivia and M. Michael, Mary Grace and Ronny, Adriana Sally (2013) In-House Cinema / Adriana Sally Ronny... [et al.]. [Entrepreneurship Project] (Unpublished)


In-House Cinema is a type of business which offers high quality of fresh and new movies
to customers, with prompt, friendly service in a clean and comfortable environment. This type of
business is still new in Malaysia entertainment business market. This is due to the type of service
which offers a private moments and different from any other cinema in Malaysia, especially in
The name chosen for the business operation is In-House Cinema. The term 'In-House'
stands for the moment we capture during watching movie in our mini theatre as we are at home.
In addition to that, it also shows the private moment we enjoy when we were at home.
Why we are dare to take risk in this kind of business? It is surely because we believe that
every opportunities lay in what we cannot see right now, but can be predicted and will be seen in
the future, in the next one or two years ahead. One of the most important aspects that drive us to
venture in this kind of business is because we realize the demand of the customer that need
something new and will attract them especially among youths.
For this reason, the business will be located at Wawasan Plaza Shopping Complex due to
the development of economic in that particular area. There are several reasons why we choose
Wawasan Plaza in our business operation. Of course, if we are seriously involved in this business
field, we will find the best and profitable area to set our business field, by every partner, we can
achieve our stated objectives, vision and mission.


Item Type: Entrepreneurship Project
Email / ID Num.
Wang Kee, Azlizan
Ahmad, Dayang Afaezah
Eddy, Elden Olivia
M. Michael, Mary Grace
Ronny, Adriana Sally
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
P Language and Literature > PN Literature (General) > Motion pictures
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: October 2013
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