Social media, political news exposure and political participation among Malay young people / Siti Nurshahidah Sah Allam ... [et al.]

Sah Allam, Siti Nurshahidah and Kamal, Suhaila and Abdul Latiff, Dzaa Imma and Ismail, Siti Nasarah and Ridzuan, Abdul Rauf and Mohd Azni, Zuliani (2015) Social media, political news exposure and political participation among Malay young people / Siti Nurshahidah Sah Allam ... [et al.]. In: ICOMHAC2015 eproceedings, 16-17 Disember 2015, Century Helang Hotel, Pulau Langkawi. (Submitted)


The power of a democracy relies on the percentage to which its young people are aware of the political processes and involve in political participation. Young people as part of large society sholud not be avoided as they are huge group, young, energetic, proactive and many new ideas that can bring changes to the development of Malaysia towards year 2020. Since young people is valuable in practicing democracy, this study is to examine news media exposure among young people and to search how social media news exposure can influence political participation among young people. Respondents were asked to complete a survey during final year project exhibition with the theme Jati Diri Melayu (Variasi Komunikasi Melayu; VOKAL 2015). The instrument elements is adapted from European Social Survey (ESS) and instruments structured by Merdeka Center who the bodies conducted National Youth Survey in Malaysia on political issues. Findings from a survey (n=128, age 21 to 24) found that there is a greater news media media exposure gain from social media use that may leads to greater political knowledge but not extemely participate in political activities. Contradictory from past research who believe that having greater news media exposure can influence political participation from development of political knowledge. This research suggest that students are not extremely participate in political activities due to the factors of early age in political activities, low political interest and not more negative political attitude.


Item Type: Conference or Workshop Item (Paper)
Email / ID Num.
Sah Allam, Siti Nurshahidah
Kamal, Suhaila
Abdul Latiff, Dzaa Imma
Ismail, Siti Nasarah
Ridzuan, Abdul Rauf
Mohd Azni, Zuliani
Subjects: H Social Sciences > HM Sociology > Culture > Sociology of knowledge
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ICOMHAC2015 eproceedings
Event Dates: 16-17 Disember 2015
Page Range: pp. 546-557
Keywords: Political participation, news media exposure, social media use
Date: December 2015
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