Factors influencing the acceptance of internet banking among bank customers in Dungun, Terengganu / Nur Amirah Azman

Azman, Nur Amirah (2013) Factors influencing the acceptance of internet banking among bank customers in Dungun, Terengganu / Nur Amirah Azman. [Student Project] (Unpublished)

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Abstract

Technology is affecting the life of every individual in this present age. Internet banking is also one of the technologies which are getting recognition around the world. The implementation of internet banking has become a necessity for every bank in ensuring that they are able to compete in the global market. This paper investigates the factors influencing the acceptance of internet banking among the consumers in a bank. With the perceived usefulness, perceived ease of use and aspects of security and privacy as independent variables, this paper examines how these factors influence the consumers to accept the internet banking services. This study used quota sampling technique in selecting the respondents and the respondent consists of the consumers in 10 different banks in Dungun. Correlation Coefficients were used to measure the overall picture of the factors influencing respondent’s acceptance. Using a sample of 248 respondents, evidence showed that perceived ease of use, perceived usefulness as well as the aspect of security and privacy are the factors contributing towards the acceptance. Multiple regression analysis was applied to look further into the relationship between the variables. Based on the findings, all the objectives of the study were answered. It is suggested that further study is conducted to investigate the criteria attracting the consumers to accept the internet banking services.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Azman, Nur Amirah
2011638084
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Nasir, Noor Emilina
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Computer networks. Electronic information resources . Including the Internet
H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance > Communication of information > Computer networks. Electronic information resources
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Islamic Banking
Item ID: 35646
Uncontrolled Keywords: Internet Banking ; Technology ; Mobile Banking
URI: https://ir.uitm.edu.my/id/eprint/35646

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