The contribution role of personality-based typeface in reflecting a country's identity / Mastura Mohd Jarit

Mohd Jarit, Mastura (2017) The contribution role of personality-based typeface in reflecting a country's identity / Mastura Mohd Jarit. PhD thesis, Universiti Teknologi MARA.

Abstract

The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface. Understanding the culture and traditions were the key elements in experimenting the idea of developing one's typeface design. Once the appreciation of particular culture and traditions were realised, possible creative directions on the design and creation of typeface which derived from the visual elements of the Malays cuture. In order to design a quality and good typefaces, one need to focus on the concept, history, personality and traits of typefaces which then will characterized the identity and personality of the typeface. Many basic religious concept were introduced during the adoption of Islam in The Malay Peninsular. The Arabic scripts become so internalized within the Malay language. It was found that from the data analysis that Jawi characteristics were the base of concept and fundamental elements in the Malay culture. It has been a main contributing role of personality and it reflects the Malay identity.

Metadata

Item Type: Thesis (PhD)
Creators:
Creators
Email / ID Num.
Mohd Jarit, Mastura
2006156971
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abdul Rahim, Ruslan (Assoc. Prof. Dr. )
UNSPECIFIED
Subjects: N Fine Arts > N Visual arts (General) > Theory. Philosophy. Aesthetics of the visual arts
N Fine Arts > N Visual arts (General) > General works > Technique, composition, etc.
P Language and Literature > P Philology. Linguistics > Language. Linguistic theory. Comparative grammar
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Programme: Doctor of Philosophy - AD 990
Keywords: Personality, Typefaces, Identity
Date: November 2017
URI: https://ir.uitm.edu.my/id/eprint/35524
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