Smart Clap Lamp will use pull strategy to make people aware of its products. It will be positioned as a product of moderate price and high quality. There will be various types of promotional campaign to make people aware of the product brand and amazing offers. The marketing tools will include TV Commercial and also posters. Smart Clap Lamp’s marketing budget is estimated in affordable method which will enable it to continue the huge sales promotion schedule.
As Smart Clap Lamp is the new type of lamp product along with unique way to switch it on, that’s why there will be a great opportunity to grab the market share with higher demand.
Smart Clap Lamp products will be produced in its own production in Pasir Gudang because of convenient transport and availability of raw materials. Finished product will be distributed with help of local distributor
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Hamdan, Mohammad Iqbal Shauqi 2017253484 Isham, Muhammad Arif 2017226976 Hafiz, Muhammad Hariz 2017227596 Amir, Zul Fadzly 2017227232 Azman, Siti Nur Aishah 2017227162 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Ibrahim, Ahmad Nur Misuari 90025902 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Electric lighting |
| Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Electrical Engineering |
| Keywords: | Business plan, Lamp, UiTM Pasir Gudang |
| Date: | 2019 |
| URI: | https://ir.uitm.edu.my/id/eprint/35512 |
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35512.pdf
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Physical Location
- Bilik Koleksi Akses Terhad | PTAR Kampus Pasir Gudang, Johor
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