Haiza lighting ventures : smart clap lamp / Mohammad Iqbal Shauqi Hamdan...[et al.]

Hamdan, Mohammad Iqbal Shauqi and Isham, Muhammad Arif and Hafiz, Muhammad Hariz and Amir, Zul Fadzly and Azman, Siti Nur Aishah (2019) Haiza lighting ventures : smart clap lamp / Mohammad Iqbal Shauqi Hamdan...[et al.]. [Entrepreneurship Project] (Unpublished)


Smart Clap Lamp will use pull strategy to make people aware of its products. It will be positioned as a product of moderate price and high quality. There will be various types of promotional campaign to make people aware of the product brand and amazing offers. The marketing tools will include TV Commercial and also posters. Smart Clap Lamp’s marketing budget is estimated in affordable method which will enable it to continue the huge sales promotion schedule. As Smart Clap Lamp is the new type of lamp product along with unique way to switch it on, that’s why there will be a great opportunity to grab the market share with higher demand. Smart Clap Lamp products will be produced in its own production in Pasir Gudang because of convenient transport and availability of raw materials. Finished product will be distributed with help of local distributor


Item Type: Entrepreneurship Project
CreatorsEmail / ID. Num
Hamdan, Mohammad Iqbal Shauqi2017253484
Isham, Muhammad Arif2017226976
Hafiz, Muhammad Hariz2017227596
Amir, Zul Fadzly2017227232
Azman, Siti Nur Aishah2017227162
ContributionNameID Num. / Email
Thesis advisorIbrahim, Ahmad Nur Misuari90025902
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Electric lighting
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Electrical Engineering
Item ID: 35512
Uncontrolled Keywords: Business plan, Lamp, UiTM Pasir Gudang
URI: http://ir.uitm.edu.my/id/eprint/35512


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