An analysis of non-shariah compliant advertisement from website / Nur Syatinie Mat Hassan

Mat Hassan, Nur Syatinie (2019) An analysis of non-shariah compliant advertisement from website / Nur Syatinie Mat Hassan. [Student Project] (Unpublished)


Contemporary advertisement practices have created many social and ethical problems due to their materialistic focus. The effect of these problems can also be seen in many
Muslim countries including Malaysia in terms of diversion from their cultural and religious values. This paper attempts to integrate the Islamic business ethics in contemporary advertisement practices to find the solution of the ethical dilemma which is created by these materialistic advertisement practices. The focus of Islamic way of business is not just to earn profit but to serve the society. The human welfare is the gist of Islamic business ethics. This paper attempts to evaluate advertisement in terms of Quran and Hadiths of the Holy Prophet (PBUM) and discuss unethical aspects of the contemporary advertisement practices.


Item Type: Student Project
Email / ID Num.
Mat Hassan, Nur Syatinie
Subjects: H Social Sciences > HJ Public Finance
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Academy of Contemporary Islamic Studies (ACIS)
Programme: Diploma in Muamalat IC 110
Keywords: Advertisement, Islamic Business ethics, Quran, Hadith
Date: July 2019
Edit Item
Edit Item


[thumbnail of 34081_5.pdf] Text

Download (599kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details