HNS trigona / Mohamed Azeem Mohamed Joeharry...[et al.]

At this stage, a detailed study on our new improved product development which is the Honey Collection Holder (HCH) is already done. It is necessary in order to get detailed information about the product, studies on the product features, its weaknesses and strengthness, and analysis of suitable target market to ensure stability once the product is commercialize. The detail analysis on our product can be divided into product description, technological description where the technology concept behind a product was explained, market strategy, management team, and the estimated cost for the product. In product description, the detail explanation of how the idea is being generated and market survey is conducted. The technology description is the technology concept behind a product. Next, the detail study on marketing strategy for our product is analysed according to the customers, competitions and strategies. An analysis of the management team in the company was completed along with the estimated cost. For the analysis of the product design, an early sketch of our product design was carried out by developing ideas based on combination of existing product in the market. The sketch was introduced to the target market and feedbacks obtained were analysed and improvised. Finally, the creation of two dimension (2D) or three dimension (3D) prototype is to give a visual of the product that will be commercialised in the market. Followed by test marketing which is the final stage of new product development.