Technology blueprint : (ultra-durable sports leggings) / Amirah lsmail...[et al.]

lsmail, Amirah and Mahadzir, Intan Mutiara and Ishak, Nur Amira and Mohd Razif, Muhammad Ilyas (2019) Technology blueprint : (ultra-durable sports leggings) / Amirah lsmail...[et al.]. [Entrepreneurship Project] (Unpublished)


The main focus of the business is to create unique tights for sports athletes. These tights are a revolutionary concept that emerges from athletes' common fears whose tights ar~ten ripp~ and don't last. Our trademark of the brand is to "play without hesitating". For the target market and the projection, our company has a community target that requires our products like a sportsman. This is because they always want the best products and help improve the productivity of their daily lives. The target for this product for sportsmen and suitable for all which means everybody can get the opportunity to try this innovation product. This product will be modernized by a new design in the future. FoIYCompetitive advantage, it can have a positive impact on this product, as each se~Zl be carefully studied to compete with well-known brands in the current marjse~Besides, our company will constantly improve on all aspects to ensure that th~tfuct being produced satisfies buyers and provides positive feedback for a better future. The management team consists of general manager, marketing manager, administration manager, operational manager, and financial manager. Each of the managers has the responsibility to ensure that everything is carefully researched to ,avoid any problems that may arise with the production of this product.


Item Type: Entrepreneurship Project
Email / ID Num.
lsmail, Amirah
Mahadzir, Intan Mutiara
Ishak, Nur Amira
Mohd Razif, Muhammad Ilyas
Email / ID Num.
Thesis advisor
Bakri, Adlan
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Sport Science and Recreation
Programme: Bachelor in Sport Science
Keywords: sports athletes, athletes, ultra-durable sports leggings
Date: 2019
Edit Item
Edit Item


[thumbnail of 33833.pdf] Text

Download (4MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details