Assessing the awareness and perception of hoteliers towards shariah compliant hotel operations / Noor Azimin Zaino ... [et al.]

Zaino, Noor Azimin and Ahmad, Rozila and Ideris, Muhamad Shah Kamal and Nor Azam, Nor Rabiatul Adawiyah (2019) Assessing the awareness and perception of hoteliers towards shariah compliant hotel operations / Noor Azimin Zaino ... [et al.]. In: 1st International Conference on Innovative Sciences and Technologies for Research and Education, 18th to 20th December 2018, Kuching, Sarawak..

Abstract

Halal management has received a wide interest globally. One aspect under halal management is pertaining to halal hospitality, whereby the concept of shariah compliant hotels is considered as an innovative concept and has gained a lot of attention as of late. Shariah compliant concept has received special interest in various operations as the general public are increasingly more aware of the niche market that Islamic tourism has brought forward. However, the concept of Shariah compliance is seen as not well understood in the Malaysian context alas the implementation is still mediocre. This paper seeks to examine the awareness and perception of hoteliers towards Shariah concepts. Specifically, the purpose of this paper is to investigate the awareness and perception of hoteliers towards this concept from the perception of small and medium hotel operators. Qualitative approach was applied by carrying out face-to-face interviews with 11 hoteliers in the northern region of Malaysia. It was found that awareness on the definition of shariah compliance is a critical factor in implementing this concept, hence instilling awareness regarding the shariah compliant concept is crucial so that misconceptions are minimized. The significance of this study is to bring about awareness of Shariah hotel operations to the parties involved in the management of the hotel, tourists, hotel guests, owners, and other hospitality service companies. Data obtained from this study is forecasted to aid in awareness to the hotel management and stakeholders on the implementation of shariah practices. Hence, it contributes to the under-researched area of halal management for halal tourism sustainability in the long run.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Zaino, Noor Azimin
azimin@uum.edu.my
Ahmad, Rozila
rozila@uum.edu.my
Ideris, Muhamad Shah Kamal
shahkamal@uum.edu.my
Nor Azam, Nor Rabiatul Adawiyah
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Journal or Publication Title: International Journal of Service Management and Sustainability (IJSMS)
UiTM Journal Collections: UiTM Journal > International Journal of Service Management and Sustainability (IJSMS)
ISSN: 2550-1569
Event Title: 1st International Conference on Innovative Sciences and Technologies for Research and Education
Event Dates: 18th to 20th December 2018
Volume: 4
Number: 1
Page Range: pp. 1-18
Keywords: Shariah compliance, hotel operations, awareness, perception
Date: 25 March 2019
URI: https://ir.uitm.edu.my/id/eprint/33305
Edit Item
Edit Item

Download

[thumbnail of 33305.pdf] Text
33305.pdf

Download (385kB)

ID Number

33305

Indexing

|

Statistic

Statistic details