E-Business adoption among homestay businesses: The Sarawak experience / Muhammad Omar … [et al.]

Omar, Muhammad and Kasuma, Jati and Asit, Roystance and Achan, Pauline and Mojolou, Dean Nelson (2015) E-Business adoption among homestay businesses: The Sarawak experience / Muhammad Omar … [et al.]. Advances in Business Research International Journal, 1 (2). pp. 1-9. ISSN 2462-1838

Abstract

Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-business toward sustaining their businesses. The objectives of this study are to identify factors that influence e-business adoption among homestays in Kuching, Sarawak and to determine which factor has the most significant influence in its adoption. For the purpose of this study, the reviewed IT adoption model used is the technology-organizationenvironment (TOE) framework. This framework identifies three elements that drive the adoption of technology which are technological, organizational and environmental factors. A total of 150 homestay businesses within the city of Kuching were chosen to participate in the survey. Data were analysed using correlation analysis and multiple regression analysis. The findings indicated that organizational factor has the most significant influence on e-business adoption among the homestay owners in Kuching, Sarawak.

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Omar, MuhammadUNSPECIFIED
Kasuma, JatiUNSPECIFIED
Asit, RoystanceUNSPECIFIED
Achan, PaulineUNSPECIFIED
Mojolou, Dean NelsonUNSPECIFIED
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HF Commerce > Electronic commerce > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 1
Number: 2
Page Range: pp. 1-9
Official URL: https://abrij.uitm.edu.my/images/document/ABRIJ_De...
Item ID: 32951
Uncontrolled Keywords: E-Business, Homestay, SMEs, adoption.
URI: http://ir.uitm.edu.my/id/eprint/32951

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