Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.]

Prachaseree, Kwanrudee and Ahmad, Norzieiriani and Md Isa, Normalisa (2019) Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.]. Voice of Academia (VOA), 15 (1). pp. 52-62. ISSN 2682-7840

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Official URL: https://voa.uitm.edu.my/

Abstract

Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the country’s economy. Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace.

Metadata

Item Type: Article
Creators:
Creators
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Prachaseree, Kwanrudee
UNSPECIFIED
Ahmad, Norzieiriani
UNSPECIFIED
Md Isa, Normalisa
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Retail trade > Computer networks. Electronic information resources. Including the Internet
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: Voice of Academia (VOA)
UiTM Journal Collections: UiTM Journal > Voice of Academia (VOA)
ISSN: 2682-7840
Volume: 15
Number: 1
Page Range: pp. 52-62
Official URL: https://voa.uitm.edu.my/
Item ID: 32857
Uncontrolled Keywords: SMEs, Online Retail Market; E-Commerce; Thailand
URI: https://ir.uitm.edu.my/id/eprint/32857

ID Number

32857

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