Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson.

Wilson, Jonathan A.J. (2013) Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. Journal of Emerging Economies and Islamic Research, 1 (2). pp. 1-29. ISSN 2289 – 2559

Abstract

The purpose of this paper is to document and disseminate the full experiences of the author following a series of events hosted by UiTM MARA, Shah Alam, Selangor; and attending World Halal Week, Kuala Lumpur, in Malaysia; during the first week of April 2013. The paper shares the content and key findings presented at these events, which took the form of a workshop, guest lecture, keynote, and panel session; and is supported by further reflective narratives, analogies and allegories. The underpinning methodological approach has been termed an ‘Eagle Eye Gestalt’, which presents an innovative approach to antipostivist phenomenological analysis, rooted in Consumer Culture Theory (CCT). The key arguments presented are that global business discourse, for both practitioners and academics, necessitate the championing and implementation of 21st century Culture, Branding, and Transformational Leadership strategically. Furthermore, consideration should be given to nurturing an environment, which is conducive to facilitating inspiration, social interactions, and networking opportunities – all with an intended purpose dictated by business imperatives.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wilson, Jonathan A.J.
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Social responsibility of business. Social entrepreneurship
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: 2289 – 2559
Volume: 1
Number: 2
Page Range: pp. 1-29
Keywords: Culture, Branding, Leadership, Islam, Muslims, Halal, National Identity, Social Media, Qualitative Research
Date: May 2013
URI: https://ir.uitm.edu.my/id/eprint/32765
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