Report of Nestle / Aslam Mahadi Aslam Mahadi, Nur Syahida Azma Mohd Yusoff and Nurul Hazwani Joaini

Mahadi, Aslam and Mohd Yusoff, Nur Syahida Azma and Joaini, NurulHazwani (2008) Report of Nestle / Aslam Mahadi Aslam Mahadi, Nur Syahida Azma Mohd Yusoff and Nurul Hazwani Joaini. [Entrepreneurship Project] (Unpublished)

Abstract

Nestlé was founded in 1860. In the 1860s Henri Nestlé, a pharmacist, developed a food for babies whose mothers were unable to breastfeed. His first success was a premature infant who could not tolerate his own mother's milk or any of the usual substitutes. The value of the new product was quickly recognized when his new formula saved the child's life, and soon, Farine Lactée and Henri Nestlé was being sold in much of Europe. In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production more than doubled

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mahadi, Aslam
2006201446
Mohd Yusoff, Nur Syahida Azma
2006286241
Joaini, NurulHazwani
2006287104
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Information Management
Programme: Business Plan
Keywords: Business plan, Entrepreneurship, Nestle
Date: 4 August 2008
URI: https://ir.uitm.edu.my/id/eprint/32493
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32493

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