Unilever Company / Nur Salehan Yaakub ...[et al.]

Yaakub, Nur Salehan and Mohd Susaimi, Nurul Diana and Mohd Salleh, Nurul Nadia (2008) Unilever Company / Nur Salehan Yaakub ...[et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

As a top maker of packaged consumer goods worldwide, Unilever operates in many countries, such as Asia, Africa, North America, the Middle East, Western Europe, and Latin America. The company's products cover several categories, including savory, dressings and spreads; ice cream and beverages; personal care; and home care. Unilever's brands include popular names Axe, Dove, Pond's, Suave, Vaseline, Signal, Snuggle, Surf, Slim Fast, Lipton, knorr Ben & Jerry's, Breyers, and Country Crock, among others. Unilever is part of the Unilever Group owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC. With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways. Their brand portfolio has made them leaders in every field in which they work. From comforting soups to warm a winter's day, to sensuous soaps that make us feel fabulous, their products help people get more out of life. They constantly enhancing their brands to deliver more intense, rewarding product experiences. They invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop their products

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Yaakub, Nur Salehan2006286122
Mohd Susaimi, Nurul Diana2006287248
Mohd Salleh, Nurul Nadia2006287230
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Information Management
Programme: Business Plan ETR 300
Item ID: 32489
Uncontrolled Keywords: Business plan, Entrepreneurship, MGT 321
URI: http://ir.uitm.edu.my/id/eprint/32489

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