Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

Mohd Yunus, Nurul Syuhada and Raja Yusof, Raja Nerina and Hashim, Haslinda (2019) Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. Journal of Emerging Economies and Islamic Research, 7 (1). pp. 1-10. ISSN 2289 - 2559

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Abstract

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification.

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Item Type: Article
Creators:
Creators
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Mohd Yunus, Nurul Syuhada
UNSPECIFIED
Raja Yusof, Raja Nerina
UNSPECIFIED
Hashim, Haslinda
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Special industries and trades
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: 2289 - 2559
Volume: 7
Number: 1
Page Range: pp. 1-10
Official URL: http://www.jeeir.com/v2/index.php/42-current/2019/...
Item ID: 32280
Uncontrolled Keywords: Purchase intention, Halal recertification, Retracted Halal products
URI: https://ir.uitm.edu.my/id/eprint/32280

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32280

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