An insight into online shopping behaviour among young adults in Malaysia / Marziah Mokhtar ... [et al.]

Mokhtar, Marziah and Yusoff, Sabariah and Asmuni, Shahariah and M. Fauzi, Nur Ain (2020) An insight into online shopping behaviour among young adults in Malaysia / Marziah Mokhtar ... [et al.]. Journal of Emerging Economies & Islamic Research, 8 (1). pp. 1-12. ISSN 2289-2559

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Abstract

In twenty-first century, online shopping becomes increasingly popular as more people starts to shop online using their smart phones and internet. Online shopping is a process of buying and selling of products and services through internet. The purpose of this paper is to examine
online shopping behaviour among young adults in Malaysia. This paper investigates four variables that influence young adults online shopping behaviour namely convenience, customers satisfaction, persived and price level. A survey has been conducted by distributing google form questionnaires through WhatsApps applications.The collected data was analised using both frequencies and multiple regression analyses. The empirical findings of this study shows that convenience, customers satisfaction and price level positively influence the online shopping behaviour among adults. In contrast, persived risk has a negative effect with regards to online shopping. Among the four variables, convenience, persived risk and price level were found to be significant while consumer satisfaction was not.

Metadata

Item Type: Article
Creators:
Creators
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Mokhtar, Marziah
UNSPECIFIED
Yusoff, Sabariah
UNSPECIFIED
Asmuni, Shahariah
UNSPECIFIED
M. Fauzi, Nur Ain
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: 2289-2559
Volume: 8
Number: 1
Page Range: pp. 1-12
Item ID: 32082
Uncontrolled Keywords: Online shopping, Convenience, Perceived risk, Customer satisfaction, Price level
URI: https://ir.uitm.edu.my/id/eprint/32082

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32082

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