A study on the successful factors of an agent in Prudential Assurance Berhad in Melaka / Wan Nazatul Ain Wan Jehari

Wan Jehari, Wan Nazatul Ain (2009) A study on the successful factors of an agent in Prudential Assurance Berhad in Melaka / Wan Nazatul Ain Wan Jehari. [Student Project] (Unpublished)

Abstract

This research was conducted for the purposed of finding the “Factors to become the successful Agent in Vision Challenges (VC) group in Prudential Assurance Berhad, Melaka”. The main objective of this research was to determine the level of factors to become the successful agents. Those factors are the listening skills, tenacity, well organized, communication skills, personal planning and time management. The problem that occurs in VC group in Prudential Assurance Malaysia Berhad, Melaka is the increasing numbers of terminated agents in these agencies. This problem occurs because of certain reason. The reason may include that they do not know the factors to become successful agent in Prudential Assurance Berhad in Melaka. The respondent of this study would be the agent in the VC group in Prudential Assurance Berhad, Melaka only. 80 questionnaires had been distributed to those residents. The data collection method that been used in this study is using stratified random sampling by using 100 population which aere agents in VC group as the respondents. Then, 80 samples have been determined and questionnaires have been distributed to them. This research has use primary data to collect the data. All the data that been collected have been analyzed using SPSS, Chi- Square, Cross Tabulation and Symmetric Measures. The conclusion of this study was the outcome from the survey analysis and findings. The finding of this study is the most factors that influence the agent to be the successful agent in Prudential Assurance Berhad, Melaka is Listening Skill.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Wan Jehari, Wan Nazatul Ain2007267452
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Business intelligence. Trade secrets
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 31729
Uncontrolled Keywords: Successful factors; Agent; Prudential Assurance
URI: http://ir.uitm.edu.my/id/eprint/31729

Download

[img] Text
31729.pdf

Download (131kB)

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries
  • ID Number

    31729

    Others


    View in Google Scholar

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year