The key factors that influence the potential client’s of AAO global insurance brokers in implementing business continuity planning / Razima Md Radzi

Business Continuity Planning is a written plan that is important for the organization in the event of disaster or emergency to the organization. However, it is not been studied in details because most of organizations do not aware on the existence of Business Continuity Planning. This research is a study on “The Key Factors That Influence The Potential Client’s of AAO Global Insurance Brokers in Implementing Business Continuity Planning”. The purpose of this research is to identify the factors that influence the organizations in implementing Business Continuity Planning. The related factors would be Exposure, Experience, Capability, and Collaboration. The questionnaires for this research were distributed among the 30 organizations within Selangor, Penang, and Malacca. A number of 30 sample sizes were chosen in random and 30 questionnaires distributed were successfully collected and returned by the respondents. There are two methods used in obtaining the data for this research which is the primary data and secondary data. The result of the findings shows the factors that contribute towards Business Continuity Planning which is Exposure, Experience, Capability, and Collaboration has a positive and negative relationship towards Business Continuity Planning. The important of implementing Business Continuity Planning affected by these related factors.